Headshots of a Chicago doctor
CHICAGO HEALTHCARE PHOTOGRAPHY
One of my healthcare clients needed some branding photos showing her and her staff working at the hospital. We did some environmental portraits of her in various settings, both in her office and at the hospital. This physician uses the photos for her clinic’s website as well as her ZocDoc page.
Whether it’s a doctors office, hospital, or someone using medical products, a story is unfolding. Lives are changing, and even new life is beginning. It’s up to creatives and photographers who can work together to capture these moments and products. Working with professionals who understand how to work in healthcare environments with real people and models can ensure marketing dollars have actual results.
What sets most healthcare photography apart from the other work I create is the environment. It’s one thing to take photos in a studio or outdoors, and entirely different to go on location to a working hospital or doctor office. No healthcare organization can afford to deny care to people in need. To overcome this, I dive in headfirst with politeness. Traveling light and staying nimble, I know how to work with real doctors and patients in the ER to the maternity wards. In this setting, it all comes down to a healthy understanding of project management and a masterful knowledge of lighting.
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